Bay Street aspired to be an urban neighborhood, our concepts aimed to build community at the property.

Research showed customers visited Bay Street to hang out, meet with friends or just kill time. We aimed to support those activities, turning vistors into shoppers.

We encouraged Bay Street to engage customers online and position itself as a tastemaker.

We produced an experience blueprint outlining how Bay Street could engage customers online, at the property and through their communications.

Bay Street Experience Concepts

Research revealed customers doing a lot more than just shopping at Bay Street. They were hanging out, meeting friends, running errands and killing time. We wanted to support those use cases. We created a new visual language and communications strategy for Bay Street, and and helped to focus social media efforts on engaging customers online, and connecting with them at the property through location based services like Foursquare and Facebook.