We created an event designed to inspire action

We worked with ICA to design the experience for their Annual Business Reception event at Yerba Buena Center for the Arts. The event was focused on rallying entrepreneurs, investors, and their goal to create 25,000 Good Jobs in the Bay Area.

All Out 2012 is a networking event, but not the kind where we pat each other on the back and clink wine glasses. There will be no panels and no speakers, just meaningful interactions designed to build a stronger ecosystem of support around locally owned small business owners and entrepreneurs.


We created an experience blueprint for the event, designing all the touchpoints attendees would encounter including pre-event marketing and communications, the activities that happened throughout the night, signage, and furniture used at the event, and interactions attendees would have with ICA following the event.







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