At the outset of our partnership with OAK, the airport was #1 in the country for on-time arrivals. Our first campaign highlighted this fact and showed how customers could spend the time they’d save by flying OAK, East Bay style. Our impact was marked: passenger traffic increased and OAK secured new air service, announcing a partnership with Allegiant Airlines that spring. This campaign took 3rd place in Print Advertising category at the 2009 ACI-NA Marketing and Communications awards. The campaign was such a success, that later that year, OAK adopted the 'I FLY OAK' rebus as their logo.