We helped 27 entrepreneurs improve their brands
We helped Inner City Advisors design and run a branding workshop for small business owners. We created a process for educating entrepreneurs about branding, and connected them with practical advice to achieve their goals. At the event, 27 business owners met with 27 brand experts from companies including IDEO, MINE, Distill and Character. To support entrepreneurs before and after the workshop, we created Brandist and the Brand Brief framework.
Prior to the event, we had the entrepreneurs complete a series of worksheets that captured information about their company and brand. This helped them communicate their the unique needs and uncovered some of the challenges they face. This information was shared with their advisors prior to the workshop.
The event was a massive, parallel consulting session.