We worked with Oakland International Airport to reinvent their brand and develop a bold, memorable advertising campaign. This evolved into creating a series of marketing campaigns both in the Bay Area and internationally for OAK. Our work included designing signage and environmental graphics throughout the airport, microsites, and email newsletters. As part of a service design initiative, we also helped reshape OAK’s customer service experience. Additionally, we redesigned key sections of OaklandAirport.com, including the homepage and arrivals section.

We led a comprehensive overhaul of Pittsburgh Airport's Flight Information Display Systems (FIDS), that included user surveys, and airside user testing with live data that was streamed into animated prototypes for a realistic experience. The new FIDS reduce passenger stress by clearly displaying flight times, boarding information, and changes. This successfully encouraged passengers to explore the airport, enhancing their overall experience and boosted retail engagement.

D-Ford, a collaboration between Ford Motors and IDEO, explores the future of mobility. At D-Ford, we prototyped a healthcare service delivered via a van, preparing to pilot it with a hospital partner. Over nine months, we co-created the service experience, conducted research, and prototyped across two locations with input from nurses and patients. The service included GIS mapping for location planning, a public-facing website, a scripted check-in process, printed materials, and integration with the hospital’s Electronic Health Record system.