We led a comprehensive overhaul of Pittsburgh Airport's Flight Information Display Systems (FIDS), that included user surveys, and airside user testing with live data that was streamed into animated prototypes for a realistic experience. The new FIDS reduce passenger stress by clearly displaying flight times, boarding information, and changes. This successfully encouraged passengers to explore the airport, enhancing their overall experience and boosted retail engagement.
PoolTogether, one of the first DeFi protocols on Ethereum, encourages users to save money (withdrawable anytime) by offering daily prizes. Operating across six EVM blockchains with over $27 million in deposits, a strong community, and a recognized brand, PoolTogether has become a cornerstone of Ethereum’s DeFi ecosystem.
“PoolTogether looks like a lottery, but at the same time its a very creative psychological gadget that could improve people’s ability to have savings” — Vitalik Buterin
xDAI is a sidechain of the Ethereum blockchain, emphasizing stability, fast transaction times, and low fees. The identity and visual language are designed to be flexible and extensible, with the brand highlighting its novel approach and technical sophistication, while also focusing on ease of use and security.
D-Ford, a collaboration between Ford Motors and IDEO, explores the future of mobility. At D-Ford, we prototyped a healthcare service delivered via a van, preparing to pilot it with a hospital partner. Over nine months, we co-created the service experience, conducted research, and prototyped across two locations with input from nurses and patients. The service included GIS mapping for location planning, a public-facing website, a scripted check-in process, printed materials, and integration with the hospital’s Electronic Health Record system.
Tilt simplifies Kubernetes development by providing a unified environment for building, deploying, and monitoring applications. Both the brand and the product embody technical sophistication, seamlessly blending it with a user-friendly, tool-like feel that's easy to navigate and handle. Acquired by Docker.
IDEO.org is a nonprofit design studio committed to creating a more just and inclusive world.
In 2018 Alexander helped to launch IDEO.org’s Nairobi studio, leading a series of innovation teams aimed at increasing uptake of HIV Testing, increasing access to contraception and creating AI-powered supply chain tools for last-mile micro- retailers.
We worked with Oakland International Airport to reinvent their brand and develop a bold, memorable advertising campaign. This evolved into creating a series of marketing campaigns both in the Bay Area and internationally for OAK. Our work included designing signage and environmental graphics throughout the airport, microsites, and email newsletters. As part of a service design initiative, we also helped reshape OAK’s customer service experience. Additionally, we redesigned key sections of OaklandAirport.com, including the homepage and arrivals section.
Alexander is a design leader who creates brands and experiences with measurable social and economic impact. His work spans industries such as transportation, technology, and healthcare. Over his 20 year career, he has worked with established leaders like Ford Motors, Partners Healthcare, IDEO.org and Frog Design, as well as innovative startups like Coordinape and PoolTogether.
Sascha is a brand and product design leader passionate about systems thinking and creating impactful products with a social mission. He has worked with global brands like Google, Adobe, and Nestlé, and co-authored the influential Community Canvas framework.
