Design with human insight and frontier technology.

Distill creates products and brands that spark change and deliver lasting impact.

Selected Work

D-Ford, a collaboration between Ford Motors and IDEO, explores the future of mobility. At D-Ford, we prototyped a healthcare service delivered via a van, preparing to pilot it with a hospital partner. Over nine months, we co-created the service experience, conducted research, and prototyped across two locations with input from nurses and patients. The service included GIS mapping for location planning, a public-facing website, a scripted check-in process, printed materials, and integration with the hospital’s Electronic Health Record system.

IDEO.ORG

Design Leadership & Service Design

IDEO.org is a nonprofit design studio committed to creating a more just and inclusive world.

In 2018 Alexander helped to launch IDEO.org’s Nairobi studio, leading a series of innovation teams aimed at increasing uptake of HIV Testing, increasing access to contraception and creating AI-powered supply chain tools for last-mile micro- retailers.

PoolTogether

Product & Marketing

PoolTogether, one of the first DeFi protocols on Ethereum, encourages users to save money. Operating across six EVM blockchains with over $27 million in deposits, a strong community, and a recognized brand, PoolTogether has become a cornerstone of Ethereum’s DeFi ecosystem.

Oakland Airport

Brand & Marketing

We worked with Oakland International Airport to reinvent their brand and develop a bold, memorable advertising campaign. This evolved into creating a series of marketing campaigns both in the Bay Area and internationally for OAK. Our work included designing signage and environmental graphics throughout the airport, microsites, and email newsletters. As part of a service design initiative, we also helped reshape OAK’s customer service experience. Additionally, we redesigned key sections of OaklandAirport.com, including the homepage and arrivals section.

We build where there is no playbook, optimizing for growth and joy.

New tools, new ideas, new processes, new goals.

What worked last year won’t work this year. Exploring at the edges of culture & technology, we help you find the spark to create brands and products the world loves.

Technology matters,
people matter more.

We build products by understanding how technology serves human needs and shapes cultural trends.

Research, align, design.
Build, test, repeat.

Connecting the dots between brand, product and engineering we help you merge human perspective with AI-powered strategy and design.

Leadership

Amadeo
DeSouza

Amadeo is a design director with over 20 years of expertise in creating impactful brand and digital experiences, recognized by SFMOMA and ADC Annual Awards. He has led initiatives for Coachella, Burning Man, Comic-Con, and others, creating over $825M in revenue.

Alexander
Ryan

Alexander is a design leader who creates brands and experiences with measurable social and economic impact. Over his 20 year career, he has worked with established leaders like Ford Motors, Partners Healthcare, IDEO.org and Frog Design, as well as innovative startups like PoolTogether.

Jessa
Blades

Jessa is a strategist and design leader who creates impact for communities through design. She believes in the power of creativity to drive profound change – from strategies that re-imagine entire systems to the design of tangible services & products that will directly impact people's daily lives.

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